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CSR, or corporate social responsibility, is a concept through which companies openly acknowledge their part of responsibility for the society. No company operates solely within the bounds of its economic relations but instead each company has an impact on its surroundings (social standing of its employees, environment, community etc.). Under the CSR concept, companies set objectives aiming at the social well-being (e.g. incorporating environmental, social, ethical and community aspects into their corporate strategy), beyond the set legal framework and in addition to their traditional economic objectives. CSR is a trend altering the orientation of companies from short-term to long-term objectives and giving priority to optimum instead of maximum profit. Corporate behaviour in line with CSR is, in fact, a long-term investment into company's comprehensive growth. The concept is based on principles of charitable and volunteer work and partnership. Companies and representatives from various social fields are cooperating with one another to fight the current imperfections existing in the society. Socially responsible corporate behaviour leads to not only higher loyalty of its employees but also to enforced brand value, goodwill, good relations in a given region and last but not least great potential when addressing possible worst-case scenarios.